CASE STUDY
Finding artists, one profile at a time.
A real client: what we found, what we built, and what we left alone.
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FREE · 60 MINUTES · NO SALES PITCH
01 / THE CLIENT
Composition.
Everett Helm runs Composition, an Instagram page that features artists and photographers.
224k+ followers
02 / THE PROBLEM
Every new artist was found by hand.
Everett went through Composition's followers one by one and checked their work. Then he messaged each artist from his personal account, and again from Composition. Twenty artists took 20–30 minutes just to message.
03 / THE APP
A swipe app.
Each morning it shows artists who might fit, with a score and the reason. Everett swipes. On a yes, the invite is ready in one tap.
TRY IT · SWIPE OR TAP · MADE-UP ARTISTS
04 / WHAT HE STILL DOES
Composition still decides.
The app finds and sorts. He picks who gets featured.
05 / THE RESULT
Twice the artists. Less than half the time.
NUMBERS FROM COMPOSITION · SEP 12 – OCT 6, 2026 · SOME ARE HIS ESTIMATES · MONEY IS OUR ESTIMATE FROM HIS NUMBERS
IN EVERETT'S WORDS
“It's streamlined my process in a way that's much more efficient. And knowing that I can have potential profiles already loaded for me each day also creates less mental friction.”
EVERETT HELM · COMPOSITION